Aimed at new urban pet ‘parent’. Fresh frozen, microwaveable meals matching human habits for mealtime choices.
Spider’s job:take on the big boys in the industry with a genuinely different product focused on the new wave of pet owners (3m) during lockdown.
Appeal to this demographic with its freshness in approach to pet ownership.
Focus on their knowledgeable appreciation of nutrition in their own lives and how it spills into pet care.