We are delighted to have been chosen by the innovative and eco friendly underwear brand Modibodi. After a competitive pitch, we have been chosen as the agency to launch them to the UK market, after its huge success in its native Australia and a launch into America.
The consumer PR team, led by Charlotte Joseph, will undertake a consumer facing campaign, targeting women and the green community in order to drive sales and traffic to the eCommerce UK website. Modibodi want to engage with the UK female audience, across all ages, highlighting that there is a better way to do periods and leaks.
With a solid experience in women’s lifestyle and tackling unmentionables, from working with brands such as Satisfyer and Scarlet Ladies, the Consumer team at Sp!der is delighted to be working with such an forward thinking brand, who can and will make a difference.
The campaign will focus on the launch into the UK, with a mix of Consumer outreach and some Business profiling, followed by a planned NPD schedule, which will raise awareness of new lines throughout the year.
The team will also undertake vlogger and blogger relations, to ensure trial and review of the underwear and work with targeted influencers to spread the word.