PR Week, the industry’s leading trade title, has just published its annual PR Week Top 150 UK agencies list. Based on trading figures for 2018, Spider is a new entrant at number 85. This follows an exceptional year for the agency – 17% year on year growth – and was achieved by a combination of significant new business wins and organic growth from existing clients. It is also a reflection on the continuing integration of the PR and digital marketing offering.
Sara Pearson, CEO of Spider says: “ever since we realised that the established PR model was a thing of the past and that the future was about the powerful alchemy of PR and digital, we set about building a strong in-house team of practitioners. Our rapidly growing digital team of 14 – comprising account strategists, managers, copywriters, designers, SEO and social advertising specialists – now accounts for 35% of the total Spider team. The proposition we are able to offer clients is based on guaranteed metrics – something Spider has always pioneered – and it makes for an irresistible proposition”.
New clients in the financial year reviewed for the PR Week Top 150 included lastminute.com, Fox’s Biscuits, MS International Federation, St. Pierre Groupe, and Canary Wharf. Spider also received extended briefs from Peperami, the Royal Navy & Royal Marines Children’s Fund, FedEx and English Tea Shop.
Sara Pearson went on to say: “we are equally buoyant about the potential for 2019 and are forecasting a similar rate of growth as last year. We have every expectation of being able to meet these ambitious targets especially following the appointment of two senior people: Michelle Butler who has joined Spider as COO, having previously run Bord Bia (the Irish Food Board) in the UK for the last seven years and has a blue chip background which includes Unilever, Reckitt Benckiser and GSK. Another new appointment is Amy Dutton, as Head of Digital, who was previously managing an 18-strong team at hostelworld.com, and before that at Camelot, and she brings experience that will significantly up the ante on our social offering”.