Spider is thrilled to announce that we’ve picked back up the brief for BFree, the innovative gluten and wheat free baked goods brand. Having supported the brands original launch into the UK market, the consumer PR and digital team have been appointed once again to drive awareness for BFree’s latest product launches – BFree Avocado […]
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Will furloughing leave a bitter legacy?
I have been watching the way the furlough scheme has evolved particularly in relation to our sector of PR and social media agencies. Many blogs ago I wrote how we at Spider took the decision at the outset to try at all cost to avoid the furlough solution. As a company we have reserves, but […]
HITTING THE HIGH STREET
When I first blogged at the start of the lockdown, along with everyone, I longed to be free to hit the high street and shop till I dropped. But that is not how I feel today now that I can. In trying to analyse where the urgency has gone, I think there are a several […]
NOBLESSE OBLIGE
I wrote a blog four weeks ago at the start of the lockdown. My main observation – more gut reaction than fact – was that we should expect, and prepare for, a new ‘normal’ when we were free to make choices again. It was my view that the world would change and adapt in unforeseen […]
How to Legally Repost User-generated Content on Instagram
The social media sphere is one that’s constantly moving. Especially when you’re using it for a brand. Every time you get used to a new feature; another one is in the pipeline ready to make you feel as if you know nothing once more. But even with all these new additions, nothing has quite replaced […]
Sample Page
This is an example page. It’s different from a blog post because it will stay in one place and will show up in your site navigation (in most themes). Most people start with an About page that introduces them to potential site visitors. It might say something like this: Hi there! I’m a bike messenger […]
Spider Wins Bioglan Superfoods Brief to Bring Superfoods Back to its Roots
Spider wins brief to raise awareness of Bioglan Superfoods in consumer and trade media We are delighted to announce that Bioglan Superfoods, owned by PharmaCare Europe, are the latest addition to Spider’s ever-growing client portfolio. Spider have been appointed to look after Bioglan Superfood’s Consumer and Trade PR alongside an influencer campaign. The Consumer Team will run a highly […]
Six Comms Questions Every Business Leader Must Ask Themselves About Brexit
So here we are then. After two-and-a-half-years, the Brexit deadline approaching, and the UK will leave the EU. Or not. Because, let’s be honest, after nearly a thousand days of political huff, puff and bluster, we’re not really that much closer to knowing what’s going to happen next. March 29 *might* be the date we […]
Beyond CSR: How to Become Known as a Truly Sustainable Brand
What do Donald Trump, Brexit and drinking straws have in common? The answer is, of course, that all of these have dominated headlines in 2018. But while Brexit and The Donald were to be expected, the focus on plastic straws is perhaps a little more leftfield. Such is The David Attenborough Effect with Blue Planet 2 splashing conservation across […]
Sp!der Pilgrims Return from the Camino de Santiago de Compostela
The ‘peregrinos’ have returned from doing the last leg of the Camino de Santiago de Compostela – the famous pilgrim walk through northern Spain. It has been a terrific adventure and the pilgrim dog, Annie, was magnificent. We walked through snowstorms, hail, wind and rain into the most glorious spring and summer sunshine. I have […]
Spider To Launch Modibodi In The UK
We are delighted to have been chosen by the innovative and eco friendly underwear brand Modibodi. After a competitive pitch, we have been chosen as the agency to launch them to the UK market, after its huge success in its native Australia and a launch into America. The consumer PR team, led by Charlotte Joseph, will […]
The World of Food And Drink Branding
With a steady stream of new brands emerging and food/drink trends constantly moving the category forward, it has never been more challenging for new brands to make an impact. Crucially, the way consumers perceive a product is very much dependent on how that product is portrayed in the media. The key questions to ask yourself […]