Spider is thrilled to announce that we’ve picked back up the brief for BFree, the innovative gluten and wheat free baked goods brand. Having supported the brands original launch into the UK market, the consumer PR and digital team have been appointed once again to drive awareness for BFree’s latest product launches – BFree Avocado and BFree High Protein wraps.
The Irish food brand have always been ahead of the trend when it comes to making moreish free from food that taste delicious and is nutritious. With over 10 years’ experience in innovating the sector, the brand is delighted to be bringing its new free-from flavours to UK supermarkets, all with the support of Spider.
The fully integrated PR and influencer campaign will see the Spider team create clever delivery drops, which ensure the product gets into the hands of the journalists and influencers in an engaging way. Bringing the products into the mainstream, for everyday use, from breakfast wraps to snacks and dinner, as well as focusing on raising awareness amongst the key coeliac and free from consumer. Spider will drive awareness and sales by generating column inches and creating a buzz across social media.
Michelle Butler, Spider COO comments “BFree are at the forefront of food innovation and their range of products continually challenge perceptions of free from food to create tasty, fresh and high-quality products. We are delighted to be able to support BFree in their latest product launch through a creative and integrated campaign.”