Charity and CSR PR
Spider has a passion for promoting charities. Spider’s strong creativity and media guarantees have always made it a natural choice for charities, who are often particularly tasked when deciding upon a PR agency that meets all of their diverse needs. Without a strategic, well-run PR campaign, charities are likely to fail in raising sufficient funds and awareness for their chosen cause. This is because non-profit organisations, however small or large, rely greatly on brand reputation and consumer familiarity to attract volunteers, monetary donations and fundraising initiatives.
With a history of successful annual fundraising for Crisis at Christmas, alongside a genuine dedication to PR in the charity and CSR sector, the agency is well-positioned to help promote the work of non-profit organisations.
Spider’s Crisis at Christmas involvement;
- ‘Ypants’ – the donation of socks and pants for all guests of the special Christmas shelters (2014)
- ‘Put A Sock in It’ (2015)
- ‘All I Want for Christmas’ – a toothbrushes for all campaign (2016)
Charitable and CSR Digital Marketing
By maximising the messages in its charity campaigns, Spider can significantly increase not-for-profit clients’ visibility through integrated digital marketing. Using several digital communication channels to showcase a charity’s work and upcoming events, a stronger brand presence will be established. This should result in a wider engagement with the public and consequently, more fundraising events and/or donations.
From striking slow-motion visuals to inspirational, exciting, call-to-action content, Spider delivers the very best in digital to promote and support its charity clients. With an ‘always on’ approach to social media, any person enquiring about the charity, or its valuable work, can gauge information and ask further questions if necessary. Any event or PR activation will also be able to gain maximum momentum online, allowing the charity’s work to reach the widest, most appropriate audiences.
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Together, let’s make your brand the tallest poppy.