Audreys

Audrey’s Bankside

Spider was briefed to launch Audrey’s Bankside within the consumer and trade press

Restaurants & Hospitality

Spider harnessed some of London’s key lifestyle titles to announce the launch, managed the opening night press launch, inviting key press and influencers to attend, press night and follow up reviews.

Spider was briefed to launch Audrey’s Bankside within the consumer and trade press.

Top-tier coverage highlights included Forbes, Hot Dinners, The Independent, Big Hospitality and The Caterer.

Generated over 168 million editorial opportunities to see.

Achieved an overall AVE of £126,716, generating an ROI of 42:1

Editorial impacts

Average engagement rate
1m
Clicks
1m
Engagement
Impresssions
38
Pieces of coverage
1m
Reach
168 mil
Hours of Tiktok video playtime
Hours of YouTube playtime

Brief

Spider was briefed to launch Audrey’s Bankside within the consumer and trade press.

Approach

Spider harnessed some of London’s key lifestyle titles to announce the launch, managed the opening night press launch, inviting key press and influencers to attend, press night and follow up reviews.

Result

Top-tier coverage highlights included Forbes, Hot Dinners, The Independent, Big Hospitality and The Caterer.

Generated over 168 million editorial opportunities to see.

Achieved an overall AVE of £126,716, generating an ROI of 42:1