Liberis

Be Reactive

Liberis, an alternative finance provider for UK SMEs wanted to set itself apart from competition.

B2B Corporate

Spider embarked on a targeted campaign, helping position Liberis as the voice of British business.

Ensuring a mix of thought leadership and news gen activity, Liberis began discussing topics including: how to save the high street, open banking and how banks aren’t providing SMEs with access to funding required​. Using Mothers Day/Easter etc, Liberis provided consumer payment predictions​.

Spider used consumer research, competitions and roundtables to strengthen brand position: ‘Keeping afloat’; the recurring reason for UK SME funding​

Liberis wanted to be highlighted as a unique offering and building authority. It wanted to create value and entice prospective customers.​

The campaign achieved 141 pieces of coverage across targeted media outlets​. Additionally, it helped strengthen the brand's presence as a small business champion and increased partner opportunities.

Editorial impacts

Average engagement rate
Clicks
Engagement
Impresssions
141
Pieces of coverage
154,814,74
Reach
Hours of Tiktok video playtime
Hours of YouTube playtime

Brief

Liberis wanted to be highlighted as a unique offering and building authority. It wanted to create value and entice prospective customers.​

Approach

Spider embarked on a targeted campaign, helping position Liberis as the voice of British business.

Ensuring a mix of thought leadership and news gen activity, Liberis began discussing topics including: how to save the high street, open banking and how banks aren’t providing SMEs with access to funding required​. Using Mothers Day/Easter etc, Liberis provided consumer payment predictions​.

Spider used consumer research, competitions and roundtables to strengthen brand position: ‘Keeping afloat’; the recurring reason for UK SME funding​

Result

The campaign achieved 141 pieces of coverage across targeted media outlets​. Additionally, it helped strengthen the brand's presence as a small business champion and increased partner opportunities.