Lily’s Kitchen

Help us achieve better B-Corp business

Spider supported Lily Kitchen's aim to achieve B Corp status.

B2B Corporate

 To conduct corporate campaigns which promote the brand's ethics.

Spider conducted numerous campaigns focusing on promoting key B Corp attributes from ingredient sourcing to packaging and employee benefits.

Spider ensured these messages were told clearly and consistently in national profile and trade media coverage - all of which added brand value ahead of its £100m purchase by Nestle Purina.

This resulted in national coverage and a 30% increase in sales growth year-on year. Landmark acquisition of a certified B-Corporation.

Editorial impacts

Average engagement rate
Clicks
Engagement
Impresssions
70+
Pieces of coverage
15 million
Reach
Hours of Tiktok video playtime
Hours of YouTube playtime

Brief

 To conduct corporate campaigns which promote the brand's ethics.

Approach

Spider conducted numerous campaigns focusing on promoting key B Corp attributes from ingredient sourcing to packaging and employee benefits.

Spider ensured these messages were told clearly and consistently in national profile and trade media coverage - all of which added brand value ahead of its £100m purchase by Nestle Purina.

Result

This resulted in national coverage and a 30% increase in sales growth year-on year. Landmark acquisition of a certified B-Corporation.