Silver Hill Duck

Brand Building in Singapore

Promoting Silver Hill Duck in Singapore

Food & Drink

Built an in-depth audience of wealthy consumers in Singapore, as well as those that regularly eat out at restaurants, using Facebook Ads Manager

Targeted these people with adverts that highlighted the brand’s ability to deliver in their region and shared details of key restaurants that sell Silver Hill duck

Target wealthy consumers in Singapore post-covid, directing them to restaurants where the brand’s premium duck was being served.

Raise brand awareness and drive consumers to the brand’s new website

Beat our initial targets of unique users reached and clicks to the new website

Editorial impacts

Average engagement rate
2,000
Clicks
Engagement
Impresssions
Pieces of coverage
700,000
Reach
Hours of Tiktok video playtime
Hours of YouTube playtime

Brief

Target wealthy consumers in Singapore post-covid, directing them to restaurants where the brand’s premium duck was being served.

Raise brand awareness and drive consumers to the brand’s new website

Approach

Built an in-depth audience of wealthy consumers in Singapore, as well as those that regularly eat out at restaurants, using Facebook Ads Manager

Targeted these people with adverts that highlighted the brand’s ability to deliver in their region and shared details of key restaurants that sell Silver Hill duck

Result

Beat our initial targets of unique users reached and clicks to the new website