Modibodi

Building Brand Awareness in the UK

Building brand awareness in the UK

Consumer Lifestyle

Targeted UK-based female influencers with an engaged audience and a keen interest in female empowerment and sustainability.

Used influencer audiences to organically spread awareness among potential customers

Generated sales from influencers through personalised discount codes given to each influencer

Build awareness in the UK market through influencer-based activity

Help spread the brand's positive messaging

This campaign contributed to a 250% month on month UK business growth, and influencer discount codes helped generate over £250K of direct sales in June 2020

Editorial impacts

Average engagement rate
Clicks
Engagement
Impresssions
Pieces of coverage
Reach
Hours of Tiktok video playtime
Hours of YouTube playtime

Brief

Build awareness in the UK market through influencer-based activity

Help spread the brand's positive messaging

Approach

Targeted UK-based female influencers with an engaged audience and a keen interest in female empowerment and sustainability.

Used influencer audiences to organically spread awareness among potential customers

Generated sales from influencers through personalised discount codes given to each influencer

Result

This campaign contributed to a 250% month on month UK business growth, and influencer discount codes helped generate over £250K of direct sales in June 2020