Union Coffee

Building Brand Awareness with Customers

Union Coffee approached Spider’s Digital Team to help build brand awareness with potential customers

Food & Drink

Approached UK influencers that fit with Union Coffee’s ethos and educated them on the brand’s offering 

Sent influencers products with the hope that they would try the product and be compelled to share with their engaged followers

Build brand awareness with consumers who were likely to resonate with the brand’s values on topics such as sustainability and high-quality fresh coffee

38 pieces of content from 28 influencers

Editorial impacts

Average engagement rate
Clicks
1,220
Engagement
Impresssions
Pieces of coverage
147,963
Reach
Hours of Tiktok video playtime
Hours of YouTube playtime

Brief

Build brand awareness with consumers who were likely to resonate with the brand’s values on topics such as sustainability and high-quality fresh coffee

Approach

Approached UK influencers that fit with Union Coffee’s ethos and educated them on the brand’s offering 

Sent influencers products with the hope that they would try the product and be compelled to share with their engaged followers

Result

38 pieces of content from 28 influencers