Canary Wharf Group

Wood Wharf development

Promote Canary Wharf Group’s new residential development, Wood Wharf

Property

Generated a series of targeted press releases, one-to-one press tours and wider promotional events

Secured extensive coverage in international, national, local and online titles.

Coordinated a media press tour of Canary Wharf by boat, followed by a tour of the marketing suite on Level 31 of One Canada Square and lunch, which delivered press across The Telegraph, Design Curial and What House.

To promote Canary Wharf Group’s new residential development, Wood Wharf- A new community with the buzz of city life, filled with 3,600 new homes,380,000 sq. ft. of retail space, eight acres of public spaces, plazas and parks set within Canary Wharf Group’s landmark development, One Park Drive.

Amazing results reaching over 1.6 billion+ people to date

Editorial impacts

Average engagement rate
Clicks
Engagement
Impresssions
270
Pieces of coverage
1.6b
Reach
Hours of Tiktok video playtime
Hours of YouTube playtime

Brief

To promote Canary Wharf Group’s new residential development, Wood Wharf- A new community with the buzz of city life, filled with 3,600 new homes,380,000 sq. ft. of retail space, eight acres of public spaces, plazas and parks set within Canary Wharf Group’s landmark development, One Park Drive.

Approach

Generated a series of targeted press releases, one-to-one press tours and wider promotional events

Secured extensive coverage in international, national, local and online titles.

Coordinated a media press tour of Canary Wharf by boat, followed by a tour of the marketing suite on Level 31 of One Canada Square and lunch, which delivered press across The Telegraph, Design Curial and What House.

Result

Amazing results reaching over 1.6 billion+ people to date