Le Creuset

#CaughtRedHanded

Spider created a social media campaign to drive UK sales of Le Creuset’s products and spark conversation.

Consumer Lifestyle

Flip the phrase ‘Caught Red Handed’ and turn it into something positive, a premium club that consumers want to be apart of.

Reach out to a handful of micro-influencers who are going to celebrate being #CaughtRedHanded in a variety of ways.

We know that the correct colour of the products is ‘cerise,’ we have suggested posts and creative hooks could be used as an educational piece around the colour.

Showcase products in a creative, premium way with influencers being #CaughtRedHanded in the kitchen with all their cerise products.

Produced high quality images which can be reused for further marketing.

Editorial impacts

Average engagement rate
Clicks
Engagement
Impresssions
Pieces of coverage
40k
Reach
Hours of Tiktok video playtime
Hours of YouTube playtime
8 Instagram posts

Brief

Showcase products in a creative, premium way with influencers being #CaughtRedHanded in the kitchen with all their cerise products.

Approach

Flip the phrase ‘Caught Red Handed’ and turn it into something positive, a premium club that consumers want to be apart of.

Reach out to a handful of micro-influencers who are going to celebrate being #CaughtRedHanded in a variety of ways.

We know that the correct colour of the products is ‘cerise,’ we have suggested posts and creative hooks could be used as an educational piece around the colour.

Result

Produced high quality images which can be reused for further marketing.