Union Coffee

Coffee With A Conscience

London-based speciality coffee brand, Union Hand-Roasted Coffee appointed Spider to build its corporate profile. Our approach was to use it’s ethical ‘Direct Trade’ model and mission to create a way for coffee to be a 'force for good.'

B2B Corporate

Our pitch was based on how the boom in demand for commodity coffee was not benefiting farmers, positioning Union’s commercial success as proof that Direct Trade coffee could still be profitable whilst sustainably supporting growers. 

The brand needed to build a complete corporate profile. They wanted to use it's ethical ‘Direct Trade’ model and mission to showcase their coffee as a 'force to be good.'

Spider delivered interviews and coverage in the FT, The Times, Sunday Times, Independent and the Mail on Sunday. Our work led to Union winning Queen’s Award for Sustainability and Sunday Times Fast Track 100: Ones to Watch.

The campaign received a total reach of 1.8 billion and 28 interviews secured with the co-funders.

Editorial impacts

Average engagement rate
147,963
Clicks
Engagement
Impresssions
38
Pieces of coverage
1.8bn
Reach
Hours of Tiktok video playtime
Hours of YouTube playtime

Brief

The brand needed to build a complete corporate profile. They wanted to use it's ethical ‘Direct Trade’ model and mission to showcase their coffee as a 'force to be good.'

Approach

Our pitch was based on how the boom in demand for commodity coffee was not benefiting farmers, positioning Union’s commercial success as proof that Direct Trade coffee could still be profitable whilst sustainably supporting growers. 

Result

Spider delivered interviews and coverage in the FT, The Times, Sunday Times, Independent and the Mail on Sunday. Our work led to Union winning Queen’s Award for Sustainability and Sunday Times Fast Track 100: Ones to Watch.

The campaign received a total reach of 1.8 billion and 28 interviews secured with the co-funders.