Virgin Trains

Consumer Engagement

To raise brand awareness for Virgin Trains and to create a wow factor for passengers at Euston Station.

B2B Corporate

Spider brought to life the immersive and interactive world of Virgin Trains with a range of creatives captured both the media and public attention. The team commissioned a piece of installation art at Euston station where consumers could get a feel of the countryside.

The campaign set out to promote Virgin Train’s key messages of speed and customer experience.​

The project secured lots of national coverage and helped to raise brand awareness.

Editorial impacts

Average engagement rate
Clicks
Engagement
Impresssions
45
Pieces of coverage
Reach
Hours of Tiktok video playtime
Hours of YouTube playtime

Brief

The campaign set out to promote Virgin Train’s key messages of speed and customer experience.​

Approach

Spider brought to life the immersive and interactive world of Virgin Trains with a range of creatives captured both the media and public attention. The team commissioned a piece of installation art at Euston station where consumers could get a feel of the countryside.

Result

The project secured lots of national coverage and helped to raise brand awareness.