David Milner

The Expert CEO

Spider ensured David Milner was continually seen as an industry expert within the British business community through bylined articles and interviews, discussing topics of industry interest, offering guidance and tailored insight. 

B2B Corporate

Spider implemented a campaign centred on thought leadership in order to achieve the overall objective, having laid the groundwork from working with David on a number of campaigns previously.

Working closely with David, monthly themes were established around topical subjects -allowing Spider to ensure David Milner was continually positioned as an industry expert.

As part of this, Spider secured a regular, monthly column in The Times, as well as setting up meetings with the Financial Times.

Speaker positions, roundtables, and panel opportunities were also secured, alongside additional bylined articles and interviews. Guidance and tailored insight was always at the heart of every piece.

To position CEO David Milner as a specialist in his field, and cement his position as a leading authoritative voice in the FMCG industry

David became a go-to voice for commentary from leading national titles, including The Times, as well as top tier industry publications such as The Grocer.

Editorial impacts

Average engagement rate
Clicks
Engagement
Impresssions
12
Pieces of coverage
121,095,60
Reach
Hours of Tiktok video playtime
Hours of YouTube playtime
£159,794
Media value

Brief

To position CEO David Milner as a specialist in his field, and cement his position as a leading authoritative voice in the FMCG industry

Approach

Spider implemented a campaign centred on thought leadership in order to achieve the overall objective, having laid the groundwork from working with David on a number of campaigns previously.

Working closely with David, monthly themes were established around topical subjects -allowing Spider to ensure David Milner was continually positioned as an industry expert.

As part of this, Spider secured a regular, monthly column in The Times, as well as setting up meetings with the Financial Times.

Speaker positions, roundtables, and panel opportunities were also secured, alongside additional bylined articles and interviews. Guidance and tailored insight was always at the heart of every piece.

Result

David became a go-to voice for commentary from leading national titles, including The Times, as well as top tier industry publications such as The Grocer.