Saga Legal Services

Digital Legacy

Saga briefed Spider to develop a campaign to differentiate it from the other providers in the space.

B2B Corporate

Spider coined a new phrase “digital legacy” to define the emerging question of what happens to a person’s online presence after they pass away. Spider launched numerous research-based campaigns with this theme as the central concept, driving people to Saga’s website and phone lines.

Saga was launching its first ever legal services for over 50s and needed Spider's help to develop a campaign to differentiate it from competition within the field.

This resulted in 90 pieces of coverage including in every national and numerous broadcast. Additionally, we gained thousands of visits to Saga Legal’s website and hundreds of downloads of the Saga Guide to Digital Legacy. Our campaign prompted the Law Society to develop an official position on a new area.

Editorial impacts

Average engagement rate
Clicks
Engagement
Impresssions
90
Pieces of coverage
Reach
Hours of Tiktok video playtime
Hours of YouTube playtime

Brief

Saga was launching its first ever legal services for over 50s and needed Spider's help to develop a campaign to differentiate it from competition within the field.

Approach

Spider coined a new phrase “digital legacy” to define the emerging question of what happens to a person’s online presence after they pass away. Spider launched numerous research-based campaigns with this theme as the central concept, driving people to Saga’s website and phone lines.

Result

This resulted in 90 pieces of coverage including in every national and numerous broadcast. Additionally, we gained thousands of visits to Saga Legal’s website and hundreds of downloads of the Saga Guide to Digital Legacy. Our campaign prompted the Law Society to develop an official position on a new area.