Eurotunnel Le Shuttle Freight

Driver comfort and engagement

Position Eurotunnel Le Shuttle Freight as a company focused on driver comfort and engagement.

B2B Corporate
Social

Reassure freight operators that Eurotunnel Le Shuttle Freight remains the fastest, most secure, environmentally friendly and easiest way to transport goods across the Channel especially in a post Brexit era.

Reinforce the message that there is NO alternative if you need the fastest crossing, the easiest customs experience.

Enhancing brand awareness and commercial opportunity by harnessing national, trade, logistics and business media.

Use Facebook to reach new and existing international freight drivers who travel across the channel and convert the followers into users of Eurotunnel Le Shuttle Freight service.

Built a growing appetite for Eurotunnel Le Shuttle Freight news and an active Facebook community in just 2 months.

Editorial impacts

32.4%
Average engagement rate
46K
Clicks
371k
Engagement
Impresssions
27
Pieces of coverage
1M
Reach
Hours of Tiktok video playtime
Hours of YouTube playtime

Brief

Reassure freight operators that Eurotunnel Le Shuttle Freight remains the fastest, most secure, environmentally friendly and easiest way to transport goods across the Channel especially in a post Brexit era.

Approach

Reinforce the message that there is NO alternative if you need the fastest crossing, the easiest customs experience.

Enhancing brand awareness and commercial opportunity by harnessing national, trade, logistics and business media.

Use Facebook to reach new and existing international freight drivers who travel across the channel and convert the followers into users of Eurotunnel Le Shuttle Freight service.

Result

Built a growing appetite for Eurotunnel Le Shuttle Freight news and an active Facebook community in just 2 months.