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Brief
Drive awareness around the lesser-known qualities mushrooms contain
Educating the nation on the importance of vitamin D, our mission was to alert shoppers that just 8 enriched British & Irish mushrooms can help you achieve the recommended daily allowance (RDA) suggested by health experts.
Approach
Recruited nutritionist and best-selling cookery writer, Madeleine Shaw, to act as our credible brand ambassador and land key messages through PR; generating headlines in print and soundbites on the airwaves. She also produced informative and attractive recipe content on social media.
Results
Landed interviews with Madeleine Shaw in several BBC outlets
57.6 million opportunities to see
4.9 return on fee investment