Enterprise Ireland

Enhancing UK Awareness

Combined proactive PR and social media channel management to drive traffic to the main ‘Irish Advantage ‘IA.co.uk’ hub site, for which we planned and drafted weekly content pieces.

B2B Corporate

Spider combined proactive PR and social media channel management to drive traffic to the main ‘Irish Advantage ‘IA.co.uk’ hub site, for which we planned and drafted weekly content pieces.

Spider maintained a constant flow of news releases and cross-sector case studies and thought leadership articles from EI spokespeople and clients and supported key events/exhibitions from regional ‘trade missions’ to industry-specific talks. 

This was underpinned by a proactive press-office consistently offering media commentary on breaking events and targeting pre-planned media features.

Spider was briefed by Enterprise Ireland to help boost the profile of Ireland as a home to innovative, high-tech businesses, with a focus on cleantech, energy, fs, automotive, aerospace, agri-tech, retail, digitech, medtech etc and enhance exports to the UK,  Main contacts being UK buyers cross-industry.

Strengthened UK/Irish relationship in a post Brexit era, helping position Ireland as a place to do business across nine vertical sectors.

Editorial impacts

Average engagement rate
Clicks
Engagement
500,000
Impresssions
150+
Pieces of coverage
Reach
Hours of Tiktok video playtime
Hours of YouTube playtime
16+
Spokesperson Interviews

Brief

Spider was briefed by Enterprise Ireland to help boost the profile of Ireland as a home to innovative, high-tech businesses, with a focus on cleantech, energy, fs, automotive, aerospace, agri-tech, retail, digitech, medtech etc and enhance exports to the UK,  Main contacts being UK buyers cross-industry.

Approach

Spider combined proactive PR and social media channel management to drive traffic to the main ‘Irish Advantage ‘IA.co.uk’ hub site, for which we planned and drafted weekly content pieces.

Spider maintained a constant flow of news releases and cross-sector case studies and thought leadership articles from EI spokespeople and clients and supported key events/exhibitions from regional ‘trade missions’ to industry-specific talks. 

This was underpinned by a proactive press-office consistently offering media commentary on breaking events and targeting pre-planned media features.

Result

Strengthened UK/Irish relationship in a post Brexit era, helping position Ireland as a place to do business across nine vertical sectors.