MarketForce Information

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Leading US customer experience consultancy MarketForce Information needed a PR strategy for their UK launch.

B2B Corporate

The company needed Spider’s help in engaging the very nicheaudience of C-Suite decision makers at national retail chains.

Leading US customer experience consultancy MarketForceInformation needed a PR strategy for their UK launch.

This resulted in more than 100 pieces of coverage, including30 in national newspapers and 20 in broadsheets.

Editorial impacts

Average engagement rate
Clicks
Engagement
Impresssions
150
Pieces of coverage
500million
Reach
Hours of Tiktok video playtime
Hours of YouTube playtime

Brief

Leading US customer experience consultancy MarketForceInformation needed a PR strategy for their UK launch.

Approach

The company needed Spider’s help in engaging the very nicheaudience of C-Suite decision makers at national retail chains.

Result

This resulted in more than 100 pieces of coverage, including30 in national newspapers and 20 in broadsheets.