Glanbia Nutritonals

Shaping the Future of Nutrition

Acting as a ‘hub’ agency, Spider created an aligned PR strategy for the UK, France, Germany & Italy to strengthen Glanbia Nutritionals presence and positioning in Europe.

B2B Corporate

Acting as a ‘hub’ agency, Spider created and executed an integrated PR campaign for the UK, France, Germany and Italy.

In order to best reach media in the EMEA markets, Spider worked with its PRGN partner agencies, acting as the liaison between the partner agencies and the client, managing PR content, developing collateral to be rolled out, and collating and developing combined reports. Alongside this, Spider activated an ongoing press office in the UK, securing coverage in key industry titles 

Spider positioned Glanbia as a leader in the market and raised its overall presence in the UK. The communications strategy included (but not limited to) targeted launches for new products and market innovations, utilising key insight and data, facilitating interviews, ensuring share of voice through feature inclusions, and reactive opportunities where relevant.

As trade shows and exhibitions opened up, Spider implemented a face-to-face media strategy, setting up and hosting interviews and meetings between press and key business spokespeople at the shows, including at VitaFoods in Switzerland.

To promote its proteins, custom premix solutions, bioactive ingredients, plant-based solutions, micronutrients, technology and innovation to the UK and EMEA regions.

Overall increase in brand awareness in UK and EMEA markets

Driving trackable sign up to online events (eg webinars, etc.) 

Coverage in target trade publications such as NutraIngredients, Nutraceutical Business Review and Food and Drink Technology

Editorial impacts

Average engagement rate
Clicks
Engagement
Impresssions
210+
Pieces of coverage
22 million
Reach
Hours of Tiktok video playtime
Hours of YouTube playtime
£480,000+
Media Value

Brief

To promote its proteins, custom premix solutions, bioactive ingredients, plant-based solutions, micronutrients, technology and innovation to the UK and EMEA regions.

Approach

Acting as a ‘hub’ agency, Spider created and executed an integrated PR campaign for the UK, France, Germany and Italy.

In order to best reach media in the EMEA markets, Spider worked with its PRGN partner agencies, acting as the liaison between the partner agencies and the client, managing PR content, developing collateral to be rolled out, and collating and developing combined reports. Alongside this, Spider activated an ongoing press office in the UK, securing coverage in key industry titles 

Spider positioned Glanbia as a leader in the market and raised its overall presence in the UK. The communications strategy included (but not limited to) targeted launches for new products and market innovations, utilising key insight and data, facilitating interviews, ensuring share of voice through feature inclusions, and reactive opportunities where relevant.

As trade shows and exhibitions opened up, Spider implemented a face-to-face media strategy, setting up and hosting interviews and meetings between press and key business spokespeople at the shows, including at VitaFoods in Switzerland.

Result

Overall increase in brand awareness in UK and EMEA markets

Driving trackable sign up to online events (eg webinars, etc.) 

Coverage in target trade publications such as NutraIngredients, Nutraceutical Business Review and Food and Drink Technology