Glenisk

Standing Out in the UAE

Promoting Irish yoghurt in the UAE

Food & Drink

Created a series of dark ads that targeted interested people in the UAE who shopped in either the online or in-person stores where the products were available. These ads were made for each product and tailored to their target audiences

Build brand awareness in the UAE and highlight the brand’s dairy products, particularly their protein yoghurt and kids’ yoghurts

Both of the featured products experienced a double digit rise in sales throughout the campaign

Content featuring the kids’ yoghurts reached every mother on Facebook with a primary school-aged child

Editorial impacts

Average engagement rate
Clicks
Engagement
Impresssions
Pieces of coverage
1,057,790
Reach
Hours of Tiktok video playtime
Hours of YouTube playtime

Brief

Build brand awareness in the UAE and highlight the brand’s dairy products, particularly their protein yoghurt and kids’ yoghurts

Approach

Created a series of dark ads that targeted interested people in the UAE who shopped in either the online or in-person stores where the products were available. These ads were made for each product and tailored to their target audiences

Result

Both of the featured products experienced a double digit rise in sales throughout the campaign

Content featuring the kids’ yoghurts reached every mother on Facebook with a primary school-aged child