Climate Crisis Foundation

Launch the climate crisis initiative: the Global Returns Project

The Climate Crisis Foundation appointed Spider in its bid to launch its new initiative: the Global Returns Project.

B2B Corporate

The campaign's aim was to influence both HNWs and financial institutions on how they can individually and collectively make a difference to climate change.

Spider crafted an initial 3x month launch campaign, propelling the GRP launch, targeting key decision makers. The goal was to encourage savers and investors to commit 0.25% of their savings annually to help combat climate change. The GRP’s aim was to drum up over $10billion a year to drive this forward and wanted financial institutions to support changing the way individuals help support climate solutions to benefit our world.

We achieved of high quality coverage within 3x months, including eight interviews with nationals and leading sustainability and finance media.

Editorial impacts

Average engagement rate
Clicks
Engagement
Impresssions
27+
Pieces of coverage
45 million
Reach
Hours of Tiktok video playtime
Hours of YouTube playtime

Brief

The campaign's aim was to influence both HNWs and financial institutions on how they can individually and collectively make a difference to climate change.

Approach

Spider crafted an initial 3x month launch campaign, propelling the GRP launch, targeting key decision makers. The goal was to encourage savers and investors to commit 0.25% of their savings annually to help combat climate change. The GRP’s aim was to drum up over $10billion a year to drive this forward and wanted financial institutions to support changing the way individuals help support climate solutions to benefit our world.

Result

We achieved of high quality coverage within 3x months, including eight interviews with nationals and leading sustainability and finance media.