Itsu

GO GYOZA

Changing Christmas traditions

Restaurants & Hospitality

Launched an integrated campaign across consumer, trade PR and social media, including creative, interactive dark ads and feed posts to generate interest. By pitching to the media as well as hand-delivering product hampers to key journalists, Spider secured extensive lifestyle and national coverage.

Convince the nation to “GO GYOZA” on behalf of itsu, getting them excited for the campaign, trialling the tasty flavours, and launching the brand-new “Christmas Cracker” gyoza - the very first of its kind!

itsu’s unusual festive offering of Japanese dumplings caused a huge media stir and managed to get the Christmas Cracker gyoza featured in the Christmas sandwich roundups of 6 national publications

Editorial impacts

Average engagement rate
Clicks
Engagement
Impresssions
19
Pieces of coverage
4,382,681​
Reach
Hours of Tiktok video playtime
Hours of YouTube playtime

Brief

Convince the nation to “GO GYOZA” on behalf of itsu, getting them excited for the campaign, trialling the tasty flavours, and launching the brand-new “Christmas Cracker” gyoza - the very first of its kind!

Approach

Launched an integrated campaign across consumer, trade PR and social media, including creative, interactive dark ads and feed posts to generate interest. By pitching to the media as well as hand-delivering product hampers to key journalists, Spider secured extensive lifestyle and national coverage.

Result

itsu’s unusual festive offering of Japanese dumplings caused a huge media stir and managed to get the Christmas Cracker gyoza featured in the Christmas sandwich roundups of 6 national publications