Florida Grapefruit

Grapefruit season

To promote Grapefruit season to UK consumers and encourage purchase.

Food & Drink

We reached out to 16 foodie influencers with a brief of getting them to use Florida Grapefruit in both savoury or sweet recipes, with captions explaining the unique benefits of the fruit over others on the market.

We encouraged the influencers to use the fruit in a way that appealed to them, creating a diversity of authentic content which included lifestyle shots, recipes and nutritional benefits and information.

Each month we included the content on our stories and grid feed, tagging and crediting the influencers, who in turn tagged Florida Grapefruit and encouraged their followers to our feed for more recipes and information.

Florida Grapefruit wanted to raise product awareness, and enhance their brand identity by expanding the audience and knowledge of Florida Grapefruit in the UK market.

Secured a selection of lifestyle shots, recipes and nutritional benefits for Florida Grapefruit 

Editorial impacts

Average engagement rate
10,850
Clicks
15.2%
Engagement
Impresssions
Pieces of coverage
203,982
Reach
Hours of Tiktok video playtime
Hours of YouTube playtime

Brief

Florida Grapefruit wanted to raise product awareness, and enhance their brand identity by expanding the audience and knowledge of Florida Grapefruit in the UK market.

Approach

We reached out to 16 foodie influencers with a brief of getting them to use Florida Grapefruit in both savoury or sweet recipes, with captions explaining the unique benefits of the fruit over others on the market.

We encouraged the influencers to use the fruit in a way that appealed to them, creating a diversity of authentic content which included lifestyle shots, recipes and nutritional benefits and information.

Each month we included the content on our stories and grid feed, tagging and crediting the influencers, who in turn tagged Florida Grapefruit and encouraged their followers to our feed for more recipes and information.

Result

Secured a selection of lifestyle shots, recipes and nutritional benefits for Florida Grapefruit