Hayman's Gin

Brand Relaunch

Premium gin brand, Hayman’s of London, needed help to amplify their voice in a crowded market

Food & Drink

Launched “Ginema”, the first gin-themed pop-up cinema in a working distillery.

Promoted the concept through a combination of targeted PR and social advertising, social listening and influencer marketing

Supported by a hard working consumer and trade press office, capitalising on key seasonal hooks and packaging design

Support the brand's relaunch and the opening of its Balham Distillery; driving brand awareness and footfall to the new ‘Home of English Gin’.

Help amplify the brand's voice in a crowded market

Secured a large amount of trade and consumer coverage over 12 months 

Key coverage highlights included London Evening Standard, Time Out Magazine and Elle.

Coverage helped drive ticket sales and encouraged the event’s return in 2019

Editorial impacts

Average engagement rate
Clicks
Engagement
Impresssions
169
Pieces of coverage
Reach
Hours of Tiktok video playtime
Hours of YouTube playtime

Brief

Support the brand's relaunch and the opening of its Balham Distillery; driving brand awareness and footfall to the new ‘Home of English Gin’.

Help amplify the brand's voice in a crowded market

Approach

Launched “Ginema”, the first gin-themed pop-up cinema in a working distillery.

Promoted the concept through a combination of targeted PR and social advertising, social listening and influencer marketing

Supported by a hard working consumer and trade press office, capitalising on key seasonal hooks and packaging design

Result

Secured a large amount of trade and consumer coverage over 12 months 

Key coverage highlights included London Evening Standard, Time Out Magazine and Elle.

Coverage helped drive ticket sales and encouraged the event’s return in 2019