Lily's Kitchen - Help us achieve better B-Corp business

Brief

- Lily’s Kitchen was founded with a purpose to prove business could be a force for good - instilling ethics and enlightened decision making across its business. Spider was briefed to conduct corporate campaigns which promote the brand's ethics.

Approach

- Spider conducted numerous campaigns focusing on promoting key B Corp attributes from ingredient sourcing to packaging and employee benefits.

- Spider ensured these messages were told clearly and consistently in national profile and trade media coverage - all of which added brand value ahead of its £100m purchase by Nestle Purina.

Outcomes

- This resulted in 86+ pieces within key trade and national coverage and a 30% increase in sales growth year-on year. Landmark acquisition of a certified B-Corporation and awarded a Royal Warrant.

B2B Corporate

Results

86+
Pieces of coverage
Clicks
17million+
Circulation
Reach
£253,235
Engagements
AVE
Engagement rate
Engagement rate
Reached on social media with targeted ads to reach those who live or work near a store

Brief

- Lily’s Kitchen was founded with a purpose to prove business could be a force for good - instilling ethics and enlightened decision making across its business. Spider was briefed to conduct corporate campaigns which promote the brand's ethics.

Approach

- Spider conducted numerous campaigns focusing on promoting key B Corp attributes from ingredient sourcing to packaging and employee benefits.

- Spider ensured these messages were told clearly and consistently in national profile and trade media coverage - all of which added brand value ahead of its £100m purchase by Nestle Purina.

Result

- This resulted in 86+ pieces within key trade and national coverage and a 30% increase in sales growth year-on year. Landmark acquisition of a certified B-Corporation and awarded a Royal Warrant.