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Spider supported Lily Kitchen's aim to achieve B Corp status.
B2B Corporate PR Agency in London
To conduct corporate campaigns which promote the brand's ethics.
Spider conducted numerous campaigns focusing on promoting key B Corp attributes from ingredient sourcing to packaging and employee benefits.
Spider ensured these messages were told clearly and consistently in national profile and trade media coverage - all of which added brand value ahead of its £100m purchase by Nestle Purina.
This resulted in national coverage and a 30% increase in sales growth year-on year. Landmark acquisition of a certified B-Corporation.
Results
Average engagement rate
Clicks
Engagement
Impresssions
70+
Pieces of coverage
15 million
Reach
Hours of Tiktok video playtime
Hours of YouTube playtime
Brief
To conduct corporate campaigns which promote the brand's ethics.
Approach
Spider conducted numerous campaigns focusing on promoting key B Corp attributes from ingredient sourcing to packaging and employee benefits.
Spider ensured these messages were told clearly and consistently in national profile and trade media coverage - all of which added brand value ahead of its £100m purchase by Nestle Purina.
Result
This resulted in national coverage and a 30% increase in sales growth year-on year. Landmark acquisition of a certified B-Corporation.
