Virgin Trains

High Speed Book Signings

Virgin Trains wanted to emphasise its speed and customer experience to passengers to help drive bookings.

B2B Corporate

The team secured a partnership with Random House and created the first ever, high speed, on-board book signings for authors promoting their new books. 

High profile authors Jo Nesbo of the Harry Hole series, Ruby Wax and Joanna Trollope were all involved.

Virgin Trains wanted a PR campaign which prompted the new marketing campaign - speed and customer experience.

Spider secured 35 pieces of coverage with the Mail on Sunday YOU Magazine hailing it "The Genius Ideas of the Autumn".

Editorial impacts

Average engagement rate
Clicks
Engagement
Impresssions
35
Pieces of coverage
Reach
Hours of Tiktok video playtime
Hours of YouTube playtime

Brief

Virgin Trains wanted a PR campaign which prompted the new marketing campaign - speed and customer experience.

Approach

The team secured a partnership with Random House and created the first ever, high speed, on-board book signings for authors promoting their new books. 

High profile authors Jo Nesbo of the Harry Hole series, Ruby Wax and Joanna Trollope were all involved.

Result

Spider secured 35 pieces of coverage with the Mail on Sunday YOU Magazine hailing it "The Genius Ideas of the Autumn".