Keogh’s

UK Launch

Launching Keogh's crisps in the UK

Food & Drink

Help launch Keoghs crisps in the UK

Raise awareness of the brand and drive sales to Waitrose and Waitrose.com

Activated social media dark ads targeting Waitrose customers alongside an influencer campaign of foodies and Irish expats

Launched dark ads to hit a large proportion of the target audience

Used influencers to support the launch and help create brand advocacy and loyalty

2.1m Waitrose shoppers in the UK, 6x our campaign KPI.

87 pieces of influencer content with a combined following of 938k

Editorial impacts

Average engagement rate
Clicks
Engagement
Impresssions
Pieces of coverage
Reach
Hours of Tiktok video playtime
Hours of YouTube playtime

Brief

Help launch Keoghs crisps in the UK

Raise awareness of the brand and drive sales to Waitrose and Waitrose.com

Approach

Activated social media dark ads targeting Waitrose customers alongside an influencer campaign of foodies and Irish expats

Launched dark ads to hit a large proportion of the target audience

Used influencers to support the launch and help create brand advocacy and loyalty

Result

2.1m Waitrose shoppers in the UK, 6x our campaign KPI.

87 pieces of influencer content with a combined following of 938k