Lastminute.com

#LastMinuteLondonEye

Lastminute.com paints London pink with London Eye relaunch

Restaurants & Hospitality

Through a dedicated influencer campaign, the Spider Social Media team assisted in the planning of the much-anticipated launch night, inviting top London Influencers and making sure everything was as pink as possible to make a memorable first impression

Relaunch the iconic London Eye with their new sponsors - lastminute.com.

Influencer Henry Wade said: “Turning London pink, eating pink doughnuts, drinking pink champagne and having a ride on the London eye, how else would I want to spend my Wednesday evening? Such a fun event!”

Editorial impacts

Average engagement rate
Clicks
10.5k
Engagement
Impresssions
Pieces of coverage
200k
Reach
Hours of Tiktok video playtime
Hours of YouTube playtime
5.2%
Engagement Rate

Brief

Relaunch the iconic London Eye with their new sponsors - lastminute.com.

Approach

Through a dedicated influencer campaign, the Spider Social Media team assisted in the planning of the much-anticipated launch night, inviting top London Influencers and making sure everything was as pink as possible to make a memorable first impression

Result

Influencer Henry Wade said: “Turning London pink, eating pink doughnuts, drinking pink champagne and having a ride on the London eye, how else would I want to spend my Wednesday evening? Such a fun event!”