Open University

Attract new audience for Open University

The Open University briefed Spider to attract new audiences to its world-class distance learning service.

B2B Corporate

The brand needed Spider's help to attract new audiences to the Open University ahead of their UK launch.

A key focus was to target those who wanted faster career progression. Spider commissioned research revealing that on-the-job, qualifications were the number one thing employers looked for when offering pay raises and promotions.  

This was supported by a bespoke guide, hosted on the Open University website, advising on how to work smarter not harder.​

This resulted in hundreds of data captured click-throughs to the website.

Editorial impacts

Average engagement rate
Clicks
Engagement
Impresssions
38
Pieces of coverage
200million
Reach
Hours of Tiktok video playtime
Hours of YouTube playtime

Brief

The brand needed Spider's help to attract new audiences to the Open University ahead of their UK launch.

Approach

A key focus was to target those who wanted faster career progression. Spider commissioned research revealing that on-the-job, qualifications were the number one thing employers looked for when offering pay raises and promotions.  

This was supported by a bespoke guide, hosted on the Open University website, advising on how to work smarter not harder.​

Result

This resulted in hundreds of data captured click-throughs to the website.