Peperami

Love At First Bite

Peperami tasked Spider to develop an integrated PR, digital and social media campaign for the brand’s latest product - Peperami Chicken Bites.

Food & Drink

Spider identified ‘dating’ as a passion point for the Peperami audience.

The campaign started by commissioning a piece of research into whether Brits judged a date depending on the dish they ordered. The stats highlighted that one in five actually decide whether to continue dating someone based on their food preferences.

To support this insight, we created a video content series, from creative to execution and paid promotion, around a unique dating experimenWe recruited three superstar celebrities - Anthony Joshua, Maya Jama and Lewis Capaldi - and each went on a date with three mystery cooks, rating their plate and date each time.

Peperami Chicken Bites were the focus of each recipe, showcasing how versatile the range is and directing viewers to purchase 

To support the launch of Peperami’s latest product - Peperami Chicken Bites, amongst the brand’s core audiences of ‘Mums’ and ‘Lads’.

Widespread national and broadcast coverage, as well as multiple shares and engagement via social media channels, driving additional listings for the Peperami Chicken Bites range.

Editorial impacts

Average engagement rate
Clicks
8m
Engagement
197m
Impresssions
Pieces of coverage
Reach
300+
Hours of Tiktok video playtime
Hours of YouTube playtime
40m
Social Channels Reach

Brief

To support the launch of Peperami’s latest product - Peperami Chicken Bites, amongst the brand’s core audiences of ‘Mums’ and ‘Lads’.

Approach

Spider identified ‘dating’ as a passion point for the Peperami audience.

The campaign started by commissioning a piece of research into whether Brits judged a date depending on the dish they ordered. The stats highlighted that one in five actually decide whether to continue dating someone based on their food preferences.

To support this insight, we created a video content series, from creative to execution and paid promotion, around a unique dating experimenWe recruited three superstar celebrities - Anthony Joshua, Maya Jama and Lewis Capaldi - and each went on a date with three mystery cooks, rating their plate and date each time.

Peperami Chicken Bites were the focus of each recipe, showcasing how versatile the range is and directing viewers to purchase 

Result

Widespread national and broadcast coverage, as well as multiple shares and engagement via social media channels, driving additional listings for the Peperami Chicken Bites range.