8m
Brief
To support the launch of Peperami’s latest product - Peperami Chicken Bites, amongst the brand’s core audiences of ‘Mums’ and ‘Lads’.
Approach
Spider identified ‘dating’ as a passion point for the Peperami audience.
The campaign started by commissioning a piece of research into whether Brits judged a date depending on the dish they ordered. The stats highlighted that one in five actually decide whether to continue dating someone based on their food preferences.
To support this insight, we created a video content series, from creative to execution and paid promotion, around a unique dating experimenWe recruited three superstar celebrities - Anthony Joshua, Maya Jama and Lewis Capaldi - and each went on a date with three mystery cooks, rating their plate and date each time.
Peperami Chicken Bites were the focus of each recipe, showcasing how versatile the range is and directing viewers to purchase
Results
Widespread national and broadcast coverage, as well as multiple shares and engagement via social media channels, driving additional listings for the Peperami Chicken Bites range.
