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Brief
To announce the launch of itsu’s new Meatless Meatballs in its restaurants. Introducing them to the core audience of vegan/vegetarians, as well as the wider itsu audience.
Approach
Spider worked with a number of food and lifestyle influencers to trial the product, activating around #NationalMeatballDay.
All the influencers selected fitted the exact profile of our target audience, ABC1 city-workers with interests in wellness and healthy habits
Results
Achieved our client's brief and developed a growing presence.
