Itsu

Meatless Meatballs

To announce the launch of Itsu’s new Meatless Meatballs in its restaurants. Introducing them to the core audience of vegan/vegetarians, as well as the wider Itsu audience.

Restaurants & Hospitality

Spider worked with a number of food and lifestyle influencers to trial the product, activating around #NationalMeatballDay.

All the influencers selected fitted the exact profile of our target audience, ABC1 city-workers with interests in wellness and healthy habits

To announce the launch of itsu’s new Meatless Meatballs in its restaurants. Introducing them to the core audience of vegan/vegetarians, as well as the wider itsu audience.

Achieved our client's brief and developed a growing presence.

Editorial impacts

Average engagement rate
Clicks
15,041
Engagement
315,601
Impresssions
Pieces of coverage
297,357
Reach
Hours of Tiktok video playtime
Hours of YouTube playtime
61
Influencer Content

Brief

To announce the launch of itsu’s new Meatless Meatballs in its restaurants. Introducing them to the core audience of vegan/vegetarians, as well as the wider itsu audience.

Approach

Spider worked with a number of food and lifestyle influencers to trial the product, activating around #NationalMeatballDay.

All the influencers selected fitted the exact profile of our target audience, ABC1 city-workers with interests in wellness and healthy habits

Result

Achieved our client's brief and developed a growing presence.