Mileeven

Building a Stand-Out Brand Abroad

Bringing Irish honey to the UAE

Food & Drink

Help promote the brand’s online presence in the United Arab Emirates (UAE), with a focus on their Kibsons listing

Help the brand stand out from larger competitors by focusing on its use of organic ingredients and family-run aspect

Promoted the owners of the brand and the background of the products to build their reputation in the UAE

Launched social media adverts in both English and Arabic that targeted separate audiences of expats and local residents, using tailored wording and translation to appeal to both.

Following a first month of adverts, which raised brand awareness, link click adverts were introduced to support the Kibsons listing

Amazing results so far with a high amount of unique users

Editorial impacts

Average engagement rate
5,000
Clicks
Engagement
Impresssions
Pieces of coverage
700k
Reach
Hours of Tiktok video playtime
Hours of YouTube playtime

Brief

Help promote the brand’s online presence in the United Arab Emirates (UAE), with a focus on their Kibsons listing

Help the brand stand out from larger competitors by focusing on its use of organic ingredients and family-run aspect

Approach

Promoted the owners of the brand and the background of the products to build their reputation in the UAE

Launched social media adverts in both English and Arabic that targeted separate audiences of expats and local residents, using tailored wording and translation to appeal to both.

Following a first month of adverts, which raised brand awareness, link click adverts were introduced to support the Kibsons listing

Result

Amazing results so far with a high amount of unique users