Itsu

ITSU New Product Support

To amplify the launch of all new Itsu products and restaurants.

Food & Drink

Spider worked with a number of food and lifestyle influencers to trial the product, activating around #NationalMeatballDay.

All the influencers selected fitted the exact profile of our target audience, ABC1 city-workers with interests in wellness and healthy habits.

As the retained agency for Itsu both for its restaurants and grocery business, Spider was tasked with amplifying the launch of all new products and restaurants.

Blanket coverage for all NPD launches secured across online, regional and lifestyle media. Business articles centered on current challenges, successes and growth secured across a selection of business, nationals and broadcast media. Ongoing influencer partnerships and campaigns. 

Editorial impacts

Average engagement rate
Clicks
15,041
Engagement
315,601
Impresssions
Pieces of coverage
297,357
Reach
Hours of Tiktok video playtime
Hours of YouTube playtime
61
Influencer content posted

Brief

As the retained agency for Itsu both for its restaurants and grocery business, Spider was tasked with amplifying the launch of all new products and restaurants.

Approach

Spider worked with a number of food and lifestyle influencers to trial the product, activating around #NationalMeatballDay.

All the influencers selected fitted the exact profile of our target audience, ABC1 city-workers with interests in wellness and healthy habits.

Result

Blanket coverage for all NPD launches secured across online, regional and lifestyle media. Business articles centered on current challenges, successes and growth secured across a selection of business, nationals and broadcast media. Ongoing influencer partnerships and campaigns.