Peperami

Coolest Hang Out In Town

Raise awareness of Peperami Chicken Bites as an ideal snack and activate the brand during a key sales period.

Food & Drink

Raise awareness of Peperami Chicken Bites at a key sales period through an experiential activation.

With consumer participation at the heart, the immersive pop-up event felt like you were walking through a fridge door to experience a Chicken Bites wonderland.

The doors to the event open at 3pm, a new snacking time identified by our consumer research.

The pop-up was filled with Peperami Chicken Bites cocktails, waffle cones, ice sculptures and green decorations everywhere - the perfect Instagram spot and a place for Brits to try the range.

Not only was the pop-up sold out of tickets within 24 hours of the listing being live, the activation had over 100 pieces of media coverage and 7.5 million people reached on social media.

Editorial impacts

Average engagement rate
1m
Clicks
800k
Engagement
Impresssions
314
Pieces of coverage
7.5m
Reach
Hours of Tiktok video playtime
Hours of YouTube playtime

Brief

Raise awareness of Peperami Chicken Bites at a key sales period through an experiential activation.

Approach

With consumer participation at the heart, the immersive pop-up event felt like you were walking through a fridge door to experience a Chicken Bites wonderland.

The doors to the event open at 3pm, a new snacking time identified by our consumer research.

The pop-up was filled with Peperami Chicken Bites cocktails, waffle cones, ice sculptures and green decorations everywhere - the perfect Instagram spot and a place for Brits to try the range.

Result

Not only was the pop-up sold out of tickets within 24 hours of the listing being live, the activation had over 100 pieces of media coverage and 7.5 million people reached on social media.