Byron

Byron Pickle Beer

To drive footfall into restaurants throughout April and build online presence

Restaurants & Hospitality

The drink should give customers an ‘experience for the tastebuds’ and can also help to ease hangovers.

Create a signature pickle character who becomes centre stage in content, the new beer was the main focus of the April content calendar.

Support from UGC and an influencer campaign to further support the launch.

Launch a one of a kind ‘pickle beer’ beer available from April fools day to accompany burgers.

Lots of online engagement and footfall into restaurants.

Editorial impacts

10%
Average engagement rate
Clicks
Engagement
5M
Impresssions
160 pieces
Pieces of coverage
310M
Reach
Hours of Tiktok video playtime
Hours of YouTube playtime

Brief

Launch a one of a kind ‘pickle beer’ beer available from April fools day to accompany burgers.

Approach

The drink should give customers an ‘experience for the tastebuds’ and can also help to ease hangovers.

Create a signature pickle character who becomes centre stage in content, the new beer was the main focus of the April content calendar.

Support from UGC and an influencer campaign to further support the launch.

Result

Lots of online engagement and footfall into restaurants.