Bord Bia

#PlateLikeAPro

Supporting the hospitality sector

Food & Drink

Help support the hospitality industry during the pandemic by promoting restaurants and chefs through social media

Signed up a number of top professional chefs in the UAE to star in our #PlateLikeAPro series.

Each week a new chef went live on their Instagram profile and hosted a live cookalong giving viewers insight on to how they can recreate their favourite restaurant dishes at home using ingredients such as John Stone Beef

The videos were supported with targeted advertising to ensure the chefs reached existing and new customers around the UAE

Viewers also had the chance to win vouchers to the featured restaurants through a social media competition

Generated over 100k video views by the chefs that feature John Stone Beef

Editorial impacts

Average engagement rate
Clicks
Engagement
Impresssions
Pieces of coverage
600k
Reach
Hours of Tiktok video playtime
Hours of YouTube playtime

Brief

Help support the hospitality industry during the pandemic by promoting restaurants and chefs through social media

Approach

Signed up a number of top professional chefs in the UAE to star in our #PlateLikeAPro series.

Each week a new chef went live on their Instagram profile and hosted a live cookalong giving viewers insight on to how they can recreate their favourite restaurant dishes at home using ingredients such as John Stone Beef

The videos were supported with targeted advertising to ensure the chefs reached existing and new customers around the UAE

Viewers also had the chance to win vouchers to the featured restaurants through a social media competition

Result

Generated over 100k video views by the chefs that feature John Stone Beef