Sushi On Jones

Raising the profile of this omakase restaurant

Spider was tasked with 6 months to raise the profile and increase bookings for Sushi On Jones - a unique express Omakase tasting menu experience in King’s Cross London

Restaurants & Hospitality

We implemented a targeted approach of media and influencer bookings to result in reviews across the press together with food & drinks trends story sell in.

Engagement and brand awareness were low.

  • 30 pieces of coverage including Mail Online, CN Traveller, Hot Dinners, Country & Townhouse and The Nudge
  • Generated over 39 million editorial opportunities to see
  • Achieved an overall AVE of £75,000

Editorial impacts

Average engagement rate
Clicks
Engagement
39 million
Impresssions
30+
Pieces of coverage
39m
Reach
Hours of Tiktok video playtime
Hours of YouTube playtime
5
Coverage Included

Brief

Engagement and brand awareness were low.

Approach

We implemented a targeted approach of media and influencer bookings to result in reviews across the press together with food & drinks trends story sell in.

Result

  • 30 pieces of coverage including Mail Online, CN Traveller, Hot Dinners, Country & Townhouse and The Nudge
  • Generated over 39 million editorial opportunities to see
  • Achieved an overall AVE of £75,000