Brief
Raised awareness of the brands rebrand and promote their new designs
Approach
Communicated story with trade press and secured coverage of the rebrand in news sections of relevant publications, such as The Drinks Report, while making sure that they were also made aware of future Lixir brand developments
Organically targeted influencers to sample newly designed bottles along with a partner spirit brand
Results
Secured trade coverage with outlets such as The Drinks Report, KamCity and The Spirits Business
Worked with 100 influencers as part of the organic social activity
