Lixir Drinks

Rebrand Announcement

In October, Mixers brand Lixir asked Spider to help raise awareness of its rebrand

Food & Drink

Communicated story with trade press and secured coverage of the rebrand in news sections of relevant publications, such as The Drinks Report, while making sure that they were also made aware of future Lixir brand developments  

Organically targeted influencers to sample newly designed bottles along with a partner spirit brand

Raise awareness of the brands rebrand and promote their new designs

Secured trade coverage with outlets such as The Drinks Report, KamCity and The Spirits Business

Worked with 100 influencers as part of the organic social activity

Editorial impacts

Average engagement rate
Clicks
Engagement
Impresssions
Pieces of coverage
Reach
Hours of Tiktok video playtime
Hours of YouTube playtime

Brief

Raise awareness of the brands rebrand and promote their new designs

Approach

Communicated story with trade press and secured coverage of the rebrand in news sections of relevant publications, such as The Drinks Report, while making sure that they were also made aware of future Lixir brand developments  

Organically targeted influencers to sample newly designed bottles along with a partner spirit brand

Result

Secured trade coverage with outlets such as The Drinks Report, KamCity and The Spirits Business

Worked with 100 influencers as part of the organic social activity