Jack Link's

Snackadium for Super Bowl

To generate excitement and buzz around Super Bowl Big Game Sunday with an integrated social media and PR campaign.

Food & Drink

To convert people from the traditional Big Sunday sugary snacks, we positioned Jack Link’s as the ultimate, healthier snacking choice to fuel the long night of Big Game Sunday sport.

To set the scene, research was commissioned to reveal the staggering amount of calories consumed by Brits on Big Game Sunday - something that Jack Link’s was keen to change.

Following the results, a unique branded Snackadium was created, so the nation could enjoy healthier snacks in an enjoyable way.

The Spider team coordinated Snackadium delivery to key journalists, influencers, party hosts and buyers to celebrate Big Game Sunday and also ran a competition on our social media pages for fans to be in with the chance of winning a limited-edition Snackadium.

Generate excitement and buzz around Super Bowl Big Game Sunday with an integrated social media and PR campaign.

Had millions of entries to the social media competition to win a Snackadium, as well as generating fame for the brand by securing widespread national coverage.

Editorial impacts

40.3k
Average engagement rate
Clicks
160k
Engagement
2.4K
Impresssions
14
Pieces of coverage
37k
Reach
10hrs
Hours of Tiktok video playtime
Hours of YouTube playtime
9m
Editorial Impacts

Brief

Generate excitement and buzz around Super Bowl Big Game Sunday with an integrated social media and PR campaign.

Approach

To convert people from the traditional Big Sunday sugary snacks, we positioned Jack Link’s as the ultimate, healthier snacking choice to fuel the long night of Big Game Sunday sport.

To set the scene, research was commissioned to reveal the staggering amount of calories consumed by Brits on Big Game Sunday - something that Jack Link’s was keen to change.

Following the results, a unique branded Snackadium was created, so the nation could enjoy healthier snacks in an enjoyable way.

The Spider team coordinated Snackadium delivery to key journalists, influencers, party hosts and buyers to celebrate Big Game Sunday and also ran a competition on our social media pages for fans to be in with the chance of winning a limited-edition Snackadium.

Result

Had millions of entries to the social media competition to win a Snackadium, as well as generating fame for the brand by securing widespread national coverage.