Goatsbridge

#SoFishticatedChristmas2021

Presenting Irish Trout as a sustainable alternative

Food & Drink

Activated a social media influencer and integrated PR campaign featuring recipes from macro-influencers and micro-influencer product-focused content to help push awareness

Educated consumers and encourage them to try Irish Trout around the festive season through the social media content

Supported and built on commercial partnerships where Irish Trout is listed

Raise awareness of Irish Trout amongst a UK audience, ultimately growing the market

Present the brand's products as a sustainable alternative to salmon across the festive season

1.3m opportunities to see

Editorial impacts

7%
Average engagement rate
Clicks
Engagement
Impresssions
53
Pieces of coverage
110k
Reach
Hours of Tiktok video playtime
Hours of YouTube playtime

Brief

Raise awareness of Irish Trout amongst a UK audience, ultimately growing the market

Present the brand's products as a sustainable alternative to salmon across the festive season

Approach

Activated a social media influencer and integrated PR campaign featuring recipes from macro-influencers and micro-influencer product-focused content to help push awareness

Educated consumers and encourage them to try Irish Trout around the festive season through the social media content

Supported and built on commercial partnerships where Irish Trout is listed

Result

1.3m opportunities to see