Canary Wharf Group

Southbank Place

Promote the launch of the new Belvedere Gardens development in Southbank Place

Property

Coordinated a media trip along the River Thames, followed by a meet and greet breakfast for press including The Telegraph, The Times, Conde Nast magazines, The Resident and the Epoch Times.

Created a host of campaigns focused on the design credentials of the development, seasonal initiatives and construction milestones to generate meaningful press coverage

To launch the third phase of the landmark Southbank Place development – Belvedere Gardens and introduce their collection of new apartments to the media, whilst maintaining a presence for the wider development

Amazing results, with a total circulation of 957,739,171 and coverage from major press titles including as New York Times, City AM, Financial Times, The Guardian, The Times, Sunday Times and Wallpaper

Editorial impacts

Average engagement rate
Clicks
Engagement
Impresssions
160
Pieces of coverage
Reach
Hours of Tiktok video playtime
Hours of YouTube playtime

Brief

To launch the third phase of the landmark Southbank Place development – Belvedere Gardens and introduce their collection of new apartments to the media, whilst maintaining a presence for the wider development

Approach

Coordinated a media trip along the River Thames, followed by a meet and greet breakfast for press including The Telegraph, The Times, Conde Nast magazines, The Resident and the Epoch Times.

Created a host of campaigns focused on the design credentials of the development, seasonal initiatives and construction milestones to generate meaningful press coverage

Result

Amazing results, with a total circulation of 957,739,171 and coverage from major press titles including as New York Times, City AM, Financial Times, The Guardian, The Times, Sunday Times and Wallpaper