Canary Wharf Group

Southbank Place

Promote the launch of the new Belvedere Gardens development in Southbank Place
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Brief

To launch the third phase of the landmark Southbank Place development – Belvedere Gardens and introduce their collection of new apartments to the media, whilst maintaining a presence for the wider development

Approach

Coordinated a media trip along the River Thames, followed by a meet and greet breakfast for press including The Telegraph, The Times, Conde Nast magazines, The Resident and the Epoch Times.

Created a host of campaigns focused on the design credentials of the development, seasonal initiatives and construction milestones to generate meaningful press coverage

Results

Amazing results, with a total circulation of 957,739,171 and coverage from major press titles including as New York Times, City AM, Financial Times, The Guardian, The Times, Sunday Times and Wallpaper

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