UK & Ireland Mushroom Producers

Sustainable Christmas With Mushrooms

With more of us than ever before looking to create a sustainable festive feast, we put mushrooms at the heart of this sustainable conversation over the Christmas period

Food & Drink

Undertaking robust research we calculated the food miles of our festive food

Identifying a credible spokesperson - passionate about using sustainable ingredients, such as mushrooms - celebrity chef, Matt Tebbutt proved to be a big hit with our audience!

Filming the action - giving us a bank of fresh photography and videography assets for PR and social  

With more of us than ever before looking to create a sustainable festive feast, we put mushrooms at the heart of this sustainable conversation over the Christmas period. 

And the results! Mushrooms hit the airways in time for Christmas with 18 stand alone interviews with Matt on key TV, broadcast, national and consumer titles.

Editorial impacts

Average engagement rate
Clicks
0.5%
Engagement
4.1m
Impresssions
298
Pieces of coverage
1.9m
Reach
Hours of Tiktok video playtime
Hours of YouTube playtime
10m
Editorial Impacts

Brief

With more of us than ever before looking to create a sustainable festive feast, we put mushrooms at the heart of this sustainable conversation over the Christmas period. 

Approach

Undertaking robust research we calculated the food miles of our festive food

Identifying a credible spokesperson - passionate about using sustainable ingredients, such as mushrooms - celebrity chef, Matt Tebbutt proved to be a big hit with our audience!

Filming the action - giving us a bank of fresh photography and videography assets for PR and social  

Result

And the results! Mushrooms hit the airways in time for Christmas with 18 stand alone interviews with Matt on key TV, broadcast, national and consumer titles.