Itsu

Tasked with amplifying the launch of all new products and restaurants

Create hype around the launch of all new products and restaurants

Restaurants & Hospitality

Spider worked with a number of food and lifestyle influencers to trial the product, including activating around #NationalMeatballDay

All the influencers selected fitted the exact profile of our target audience, ABC1 city-workers with interests in wellness and healthy habits.

Devising bespoke launch plans for individual restaurant launches, working closely with Itsu founder, Julian Metcalfe to secure brand profiling opportunities and underline the Itsu ethos and mission

As the retained agency for itsu both for its restaurants and grocery business, Spider was tasked with amplifying the launch of all new products and restaurants.

Blanket coverage for all NPD launches secured across online, regional and lifestyle media. Business articles centered on current challenges, successes and growth secured across a selection of business, nationals and broadcast media. Ongoing influencer partnerships and campaigns 

Editorial impacts

Average engagement rate
Clicks
15,041
Engagement
315,601
Impresssions
Pieces of coverage
297,357
Reach
Hours of Tiktok video playtime
Hours of YouTube playtime
61
Influencer Content Posted

Brief

As the retained agency for itsu both for its restaurants and grocery business, Spider was tasked with amplifying the launch of all new products and restaurants.

Approach

Spider worked with a number of food and lifestyle influencers to trial the product, including activating around #NationalMeatballDay

All the influencers selected fitted the exact profile of our target audience, ABC1 city-workers with interests in wellness and healthy habits.

Devising bespoke launch plans for individual restaurant launches, working closely with Itsu founder, Julian Metcalfe to secure brand profiling opportunities and underline the Itsu ethos and mission

Result

Blanket coverage for all NPD launches secured across online, regional and lifestyle media. Business articles centered on current challenges, successes and growth secured across a selection of business, nationals and broadcast media. Ongoing influencer partnerships and campaigns