Trex

The benefits of composite decking

Trex tasked Spider to launch Trex decking into the UK market and educate both consumers and press on the benefits of composite decking.

Consumer Lifestyle

Since 2012, Spider has worked with Trex on a number of campaigns to educate and inform consumers on the benefits of switching to composite decking.

Working with trade media to build awareness within the industry.

Coordinating deck builds with influencers and broadcast media.

Trex tasked Spider to launch Trex decking into the UK market and educate both consumers and press on the benefits of composite decking.

Since its arrival in the UK, Trex is now stocking three different ranges of decking and railing.

Editorial impacts

Average engagement rate
Clicks
150k
Engagement
Impresssions
100+
Pieces of coverage
15m
Reach
Hours of Tiktok video playtime
Hours of YouTube playtime
ITV
Television Exposure

Brief

Trex tasked Spider to launch Trex decking into the UK market and educate both consumers and press on the benefits of composite decking.

Approach

Since 2012, Spider has worked with Trex on a number of campaigns to educate and inform consumers on the benefits of switching to composite decking.

Working with trade media to build awareness within the industry.

Coordinating deck builds with influencers and broadcast media.

Result

Since its arrival in the UK, Trex is now stocking three different ranges of decking and railing.