139
557,030,34
£302,013+
Brief
- Transcend Packaging approached Spider as a fledgling player in sustainable packaging with a mission to reduce single use plastics and boost B2B sales for their paper straw, paper cartons and moulded fibre products.
Approach
- Took a proactive newsjacking strategy, pressing for better government action against single use plastics
- When COVID-19 hit, Spider helped Transcend launch the first paper-based and plastic free face visors, generating rapid sales and further promoting the organisation as a progressive, disruptive and truly mission-based sustainable packaging brand
Supported with Transcend’s £10 million investment round in 2020, which enabled the business to increase its manufacturing capacity ahead of unveiling its market-first, on pack bendable paper straw with Ribena
- Announced strategic appointments and partnerships, including the partnership with Zume, a global provider of compostable packaging solutions, and partnership with ITOCHU Corporation, a Fortune Global 500 company headquartered in Japan
Results
- Sales generation with major retailers
- Increased brand awareness across major packaging and trade media titles
- Coverage in The Grocer, BBC News, Talk Radio and The Times