Transcend Packaging

The Last Straw on Plastic

As a fledgling player in sustainable packaging, to help Transcend with their mission to reduce single use plastics and boost B2B sales for their paper straw and paper cartons

B2B Corporate

Our B2B strategy of proactive newsjacking, pressing for better government action against single use plastics saw them appear in The Grocer, BBC News, Talk Radio and Wired.

We were able to directly drive sales enquiries and put Transcend firmly on the radars of major businesses.

When COVID-19 hit, we helped Transcend launch the first paper-based and plastic free face visors, generating rapid sales and further promoting the organisation as a progressive, disruptive and truly mission-based sustainable packaging brand.

Transcend Packaging approached Spider as a fledgling player in sustainable packaging with a mission to reduce single use plastics and boost B2B sales for their paper straw and paper cartons.

Sales generation with major retailers and wider brand awareness.

Editorial impacts

Average engagement rate
Clicks
150k
Engagement
Impresssions
200+
Pieces of coverage
Reach
41+
Hours of Tiktok video playtime
Hours of YouTube playtime
£952,500
Media Value

Brief

Transcend Packaging approached Spider as a fledgling player in sustainable packaging with a mission to reduce single use plastics and boost B2B sales for their paper straw and paper cartons.

Approach

Our B2B strategy of proactive newsjacking, pressing for better government action against single use plastics saw them appear in The Grocer, BBC News, Talk Radio and Wired.

We were able to directly drive sales enquiries and put Transcend firmly on the radars of major businesses.

When COVID-19 hit, we helped Transcend launch the first paper-based and plastic free face visors, generating rapid sales and further promoting the organisation as a progressive, disruptive and truly mission-based sustainable packaging brand.

Result

Sales generation with major retailers and wider brand awareness.