Transcend Packaging

Transcend Packaging - The Last Straw on Plastic

As a fledgling player in sustainable packaging, to help Transcend with their mission to reduce single use plastics and boost B2B sales for their paper straw and paper cartons
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139

Pieces of coverage

557,030,34

Circulation

£302,013+

Advertising Value Equivalent

Brief

- Transcend Packaging approached Spider as a fledgling player in sustainable packaging with a mission to reduce single use plastics and boost B2B sales for their paper straw, paper cartons and moulded fibre products.

Approach

- Took a proactive newsjacking strategy, pressing for better government action against single use plastics

- When COVID-19 hit, Spider helped Transcend launch the first paper-based and plastic free face visors, generating rapid sales and further promoting the organisation as a progressive, disruptive and truly mission-based sustainable packaging brand

Supported with Transcend’s £10 million investment round in 2020, which enabled the business to increase its manufacturing capacity ahead of unveiling its market-first, on pack bendable paper straw with Ribena

- Announced strategic appointments and partnerships, including the partnership with Zume, a global provider of compostable packaging solutions, and partnership with ITOCHU Corporation, a Fortune Global 500 company headquartered in Japan

Results

- Sales generation with major retailers

- Increased brand awareness across major packaging and trade media titles

- Coverage in The Grocer, BBC News, Talk Radio and The Times

Pieces of coverage

139

Circulation

557,030,34

Advertising Value Equivalent

£302,013+

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