Guinness World Records

Driving traffic to the Guinness World Records Amazon page

Increase sales over the Christmas period, using social advertising to target the core book-buying audience and gifters

Consumer Lifestyle

Spider managed both the media and creative, creating fully integrated social traffic-driving campaigns. We targeted core book-buying audiences and gifters in the run up to the Christmas period, as well as testing and optimising both retargeting and lookalike audiences.

For the past two years, Guinness World Records have appointed Spider to drive traffic to the Guinness World Records Amazon page, and contribute to a 2% YoY sale increase of the Guinness World Record book by raising awareness, driving consideration and traffic to the GWR Amazon page.

Spider over-delivered on KPIs each year which resulted in the book selling out.

Editorial impacts

Average engagement rate
114k
Clicks
Engagement
Impresssions
Pieces of coverage
2.1m
Reach
Hours of Tiktok video playtime
Hours of YouTube playtime

Brief

For the past two years, Guinness World Records have appointed Spider to drive traffic to the Guinness World Records Amazon page, and contribute to a 2% YoY sale increase of the Guinness World Record book by raising awareness, driving consideration and traffic to the GWR Amazon page.

Approach

Spider managed both the media and creative, creating fully integrated social traffic-driving campaigns. We targeted core book-buying audiences and gifters in the run up to the Christmas period, as well as testing and optimising both retargeting and lookalike audiences.

Result

Spider over-delivered on KPIs each year which resulted in the book selling out.